We make the difference
From Concept to Creation – Every Piece Reflects Our Commitment To Comfort, Quality, and Style.
Khwahish Creation – where fashion is always within reach.
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A Landscape Of Our Company
Khwahish Creation was founded in 1999 under the name M/S Mahalaxmi Enterprise, specializing in the manufacturing of women’s bottom wear. Our brand, Khwahish, quickly became a well-known name in the bottom wear industry across India and internationally. In 2016, the company rebranded as Khwahish Creation, a name synonymous with quality and innovation in the fashion world.
Since its inception, Khwahish Creation has continuously evolved, consistently updating its designs to stay ahead of market trends. Today, we are recognized for our strong presence in the mid-segment market for women’s legwear. Under the leadership of Mr. Narendra Lalwani, a visionary with high ambition and strength, our company focuses on creating products that prioritize both comfort and quality.
OUR PHILOSOPHY
At Khwahish Creation, our philosophy is simple: we strive to meet the diverse needs of our customers by offering innovative solutions in Women’s Bottom Wear And Intimate wear. We are committed to providing the perfect blend of fashion, quality, and comfort at unbelievable prices. Our focus is to deliver premium, stylish, and durable products that cater to every woman’s unique style and lifestyle needs.
BRAND PROFILE
At Khwahish Creation, we specialize in stylish and comfortable Women’s Leg Wear And Intimate wear. Our brand offers a complete Women Bottom Wear solution, including churidars, leggings, pants, patialas, palazzos, harem pants, trousers, jeggings, Intimate wear, and more.
We manufacture and retail distinct brands, each designed to cater to specific needs:
- Khwahish – Women’s Bottom Wear
CAPACITY
At Khwahish Creation, we have an impressive production capacity of approximately 1 million pieces per annum, supported by a dedicated team of over 85 skilled professionals. Our efficient distribution network consists of 8 team members working across India to ensure timely delivery and customer satisfaction.
BRAND FOCUS
At Khwahish Creation, our products are loved by a diverse range of customers, and we continually expand our product catalog to meet the needs of this broad audience. Our primary focus is on the aspiring and brand-conscious middle-income group, offering high-quality Women’s Bottom Wear and Intimate Wear. We are dedicated to providing fashion-forward designs, the best fabrics, and competitive pricing to ensure our customers get the best value for their money
BRAND STRENGTHS
At Khwahish Creation, we take pride in our consistent quality and innovative designs that cater to the evolving needs of our customers. We offer value-for-money pricing, ensuring that high-quality Women’s Bottom Wear and Intimate wear are accessible to all. Our wide and extensive distribution network ensures our products reach customers across India and beyond. Additionally, our communication and promotional strategies are carefully aligned with our brand positioning, reinforcing our commitment to providing stylish and affordable fashion
BRAND SUCCESS
Khwahish Creation has achieved remarkable success in the competitive Women’s bottom wear and Intimate wear market due to its unwavering commitment to quality, innovation, and customer satisfaction. With over two decades of experience, our brand Khwahish has established a strong reputation for delivering fashion-forward designs at value-for-money prices. Our extensive product range, from leggings and palazzos to lingerie sets and shapewear, appeals to a wide spectrum of customers, especially the aspiring, brand-conscious middle-income group. Through a combination of consistent product quality, a robust distribution network across India, and targeted communication strategies, we have successfully positioned ourselves as a leading brand. The trust and loyalty of our customers, along with our focus on affordable fashion, have played a crucial role in our ongoing success and expansion in both domestic and international markets
